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Veronika Rinecker
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Veronika Rinecker
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StepN Go, a social lifestyle app, has announced a second collaboration with German sports footwear retailer Adidas to launch a non-fungible token (NFT) sneaker collection, Genesis, on the Solana blockchain.
The StepN Go and Adidas Genesis Sneakers NFT drop is the latest collaboration between the two brands, following the successful launch of their initial partnership in April 2024. This second phase of the year-long partnership aims to further blend fitness and digital fashion in the Web3 space.
The new Genesis Sneakers collection will be available exclusively through a raffle mint on MOOAR, an NFT marketplace of FLS, a gaming and development studio behind StepN. A total of 1,000 sneakers will be up for grabs at 10,000 GMT, StepN Go’s native token, per entry, with a refund provided for those who don’t win.
STEPN GO x adidas – WE’RE SO BACK! 👊
We’re teaming up again with @adidas to break web3 a second time ⚡️
This new edition we’re taking things to the next level with a brand new edition of 1,000 co-branded Genesis Sneakers, exclusively on STEPN GO 🤯
Featuring 4 unique designs,… pic.twitter.com/2FxAM8c0Kd
— STEPN GO (@Stepnofficial) September 23, 2024
New Features Fuel StepN Go’s Growth
Since its public beta launch in Sept. 2024, StepN Go has gained traction with its innovative features. One such feature, the Haus, allows users to lend their sneakers to friends, sharing their earnings while motivating each other to stay active.
Beyond the Haus feature, StepN Go offers a variety of features designed to reward users for their physical activity. The Fitness Level feature, for example, provides additional earnings based on consistent activity, turning every step into an opportunity to earn more.
To support the new features, StepN Go launched a new token, the Go Game Token (GGT). Similar to the Green Satoshi Token (GST), GGT can be earned by walking, jogging, and running with digital sneakers.
The app also features key social elements such as adding friends, messaging, avatars, and various playing options. These features allow players to connect with others, share their experiences, and earn GMT rewards.
The original StepN app was launched in 2021 and is one of the biggest move-to-earn games.
German Companies Embrace NFTs
Reflecting the growing interest in NFTs, traditional German companies are exploring innovative ways to leverage the technology.
One example is Lufthansa and its NFT loyalty program on the Polygon network. In collaboration with the Lufthansa Innovation Hub and Miles & More, its frequent flyer program, Lufthansa launched the Uptrip mobile application. This app allows passengers to convert their travel experiences into NFTs, which can then be redeemed for rewards such as mileage bonuses and business lounge vouchers.
🛫Lufthansa’s @Uptrip_app loyalty program is building #onPolygon to turn flights into rewards
👉🏽Collect NFT trading cards for every flight and claim rewardsLearn more about the new Miles & More and @LHInnovationHub experience: https://t.co/MjQihK8xUx pic.twitter.com/JfUEoUJxNR
— Polygon | Aggregated (@0xPolygon) August 31, 2023
German fashion brand Hugo Boss also joined the growing trend of NFTs by focusing on fashion in the metaverse. The company collaborated with renowned digital fashion designers to create a series of exclusive NFT clothing items. These digital fashion pieces can be worn by avatars in virtual worlds, providing users with the opportunity to express their style and individuality even in the digital realm.
Hugo Boss also introduced HUGO BOSS XP, an omnichannel member experience powered by blockchain technology. Launched in May 2024, the program allows members to collect and redeem NFTs through their purchases and interactions across channels and brands. These tokens act as keys to unlock exclusive products, brand events and other offers from two separate labels, BOSS and HUGO, or their partners.
