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Crypto Reporter
Shalini Nagarajan
Crypto Reporter
Shalini Nagarajan
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Sony’s online store in Singapore now lets shoppers pay with USDC, following a new integration with Crypto.com.
Starting this week, those browsing the Sony Store Online in Singapore can now pay in USDC, a stablecoin pegged to the US dollar, using Crypto.com Pay.
The move, announced on Wednesday by Sony Electronics Singapore (SES) and Crypto.com, marks the first time a major consumer electronics brand in the country has integrated direct crypto payments.
Crypto.com Taps Sony to Show How Simple Spending Crypto Can Be
This partnership is aimed at meeting the growing demand for flexible, digital-first payment options while tapping into Singapore’s rapidly evolving fintech landscape.
“We’re pushing to make paying in crypto more mainstream and partnering with a well-established and forward-thinking brand like Sony Electronics Singapore further raises awareness of how simple it can be to pay for everyday goods and services using crypto,” said Chin Tah Ang, general manager of Singapore, Crypto.com.
He added that the integration would benefit both Sony’s customer base and Crypto.com users, offering a smooth way to spend digital assets in the real world.
Sony Teases Broader Crypto Support
Initially limited to USDC, the store plans to expand its crypto support to additional tokens in the near future. Payments made through Crypto.com Pay will offer users an optimized checkout experience, enabling direct purchases with their crypto balances.
To kick off the partnership, Sony Store Online Singapore is launching a promotional campaign for Crypto.com users. The first 50 customers to spend at least $220 using Crypto.com Pay will receive a LinkBuds speaker worth approximately $220.
An additional 150 users who spend a minimum of $73 will be credited 20 USDC. Customers who meet the higher spending threshold are eligible for both rewards, while supplies last. The campaign runs until April 30, 2025.
Sony’s New Crypto Checkout Follows Soneium Mainnet, Web3 Campaign
Sony’s latest move isn’t its first step into digital assets. Globally, the tech giant has been exploring Web3, blockchain and metaverse initiatives in gaming and entertainment. However, this partnership with Crypto.com marks its most direct involvement with crypto payments in consumer retail so far.
Earlier this year, on January 14, Sony launched the mainnet for Soneium. It’s an Ethereum Layer-2 developed by Sony’s Blockchain Solutions Lab. The platform aims to empower creativity and support a more open, inclusive internet. It also simplifies blockchain interactions to offer a more user-friendly Web3 experience.
Shortly after the launch, Sony also rolled out Soneium Conquest, a four-week campaign aimed at introducing the public to the Soneium blockchain. Through these initiatives, Sony is signaling a long-term commitment to digital assets and Web3 infrastructure—going beyond payments to shape the next generation of internet experiences.
