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Mao Orillana
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Mao Orillana
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Community-backed Force of Good Foundation (FoG) behind Universal Health Token (UHT) announced that it had raised $1.2 million in a pre-seed investment round with participation from prominent investors including Animoca Brands, Polygon Ventures, KGeN and Tezos Foundation. Bringing together the technology and healthcare industries to revolutionize our approach to health and wellness, UHT is designed to guide individuals toward a healthier life through a range of incentives and benefits including exclusive NFTs, event access, and discounted health products. Current UHT partners include Animoca Brands, KGeN, and GOQii.
Animoca Brands is a pioneering force in digital entertainment, blockchain, and gamification, and will enhance the UHT initiative by leveraging its expansive network and industry expertise to amplify FoG’s mission and vision, driving growth and success in the wellness space. IndiGG, a leading gaming DAO, will support UHT by combining its resources and knowledge to develop thriving communities, enhance user experiences, and generate value for users worldwide. GOQii is a leading smart preventative healthcare app, with internationally recognized nutritionist and motivational speaker Luke Coutinho as Master Coach and Head Nutritionist.
With over 5 million downloads and nine years of proven track record in helping users achieve a healthier lifestyle, GOQii is the first full-stack preventive health and fitness app to integrate UHT to provide its users with data-driven insights that enhance their health journeys. GOQii is backed by some of the largest names in web3, entertainment, and health and wellness, including NHS (Modality), Animoca Brands, Galaxy Digital, and Polygon.
Yat Siu, Co-founder and Executive Chairman of Animoca Brands and an advisor for UHT, commented: “The Universal Health Token is a project at the confluence of decentralization and preventive healthcare. The integration of gamification in health initiatives represents a pioneering approach to addressing some of the most pressing challenges in global healthcare. We support and share UHT’s vision of leveraging blockchain technology to create immersive digital experiences and achieve meaningful real-world outcomes.”
According to the World Health Organization (WHO), chronic diseases account for a vast majority of global deaths, placing a strain on struggling economies. Of the top 10 leading causes of death, seven are attributed to chronic illnesses, causing governments to spend an increasingly disproportionate share of GDP on health. To combat this growing pandemic, UHT is designed to encourage long-term sustainable healthy behavior that benefits individuals and society as a whole. With the global wellness industry set to expand at a CAGR of 11% from $4.7 trillion in 2021 to $12.9 trillion by 201, UHT is uniquely positioned to capitalise on this trend and reshape the health and wellness landscape.
“Incentivizing healthy choices demonstrates the positive impact that technological progress can have on the well-being of people in their day-to-day lives. The Tezos Foundation is proud to support the pioneering healthy behavior enhancement program of Universal Health Token,’’ said Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation.
The integration of UHT within GOQii’s leading app will empower users to engage more deeply with their fitness journeys, utilizing gamification techniques to achieve their goals. Users can earn UHT rewards by gamifying their objectives and connecting with experienced health professionals to foster sustainable wellness habits. They can monetize their earnings and redeem UHT for exclusive items, NFTs, and discounted health products and services, fostering a sense of loyalty and commitment.
Agastya Samat, Director of the Force of Good Foundation (FoG), stated: “With chronic and preventable illnesses the leading cause of death worldwide, UHT aims to cause a step change in the way society thinks about health and wellness. Thanks to the support of Animoca Brands, Polygon Ventures, and Tezos Foundation, as well as our partners KGeN and GOQii, we can follow through with our commitment to encourage people to rethink their habits and create a healthier world.”
Vishal Gondal, CEO of GOQii, commented, “The support from such prestigious investors as Animoca Brands, Polygon Ventures, and Tezos Foundation reinforces our companies’ shared values to move beyond health gamification and drive transformative change, creating an inclusive, rewarding, and fulfilling experience for all.”
About Universal Health Token
The Universal Health Token (UHT) mission is to empower people to prioritize their well-being and make preventive healthcare a rewarding part of life. The company envisions a world where individuals are incentivized to lead healthy lifestyles, thereby reducing the burden of chronic diseases. The introduction of the Universal Health Token aims to provide people with the tools and motivation to take control of their health and make it a top priority. By rewarding healthy behaviors, UHT strives to create a paradigm shift toward proactive healthcare on a global scale.
About GOQii
Founded in 2014 by entrepreneur Vishal Gondal, GOQii is empowering consumers globally to lead healthier and better lives. GOQii’s smart-tech-enabled healthcare platform brings together the entire preventive healthcare ecosystem. Its Smart Health Ecosystem integrates tools for real-time personalized coaching, scheduling health check-ups, a health locker, and a unique ‘GOQii Cash’ program where healthy behavior is rewarded with discounts.
As one of the official partners of the ‘Fit India Movement’ GOQii is a strong supporter of Prime Minister Mr. Narendra Modi’s vision of making 130 crore Indians fit and healthy. GOQii counts marquee investors like Animoca Brands, Mitsui, Megadelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, Mr. Ratan Tata, and Mr. Vijay Shekhar Sharma. Modality, one of the leading GP chains in the UK, is also an investor in GOQii as well as the JV partner.
About Force of Good Foundation
Force of Good Foundation (FoG) is built on the fundamental principles of transforming healthy living into a rewarding journey for individuals while simultaneously addressing one of the world’s most pressing future challenges: declining health. Leading a healthy lifestyle has gone from a trend followed by the minority to one that is a “must-follow”. Increasing levels of awareness and spending potential make preventive healthcare an attractive opportunity across the globe. UHT envisions a world where preventative healthcare is incentivized to tackle one of the world’s most significant health crises.
