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Republican presidential nominee Donald Trump revealed on Sunday that his crypto venture, World Liberty Financial (WLF), will start selling its tokens on Tuesday.
The project will host a Twitter Spaces discussion on Monday with the WLF team and advisors to offer more information about the public sale.
The WLF project aims to leverage blockchain to create decentralized lending services, offering an alternative to traditional banks. The goal is to make finance more inclusive and less manipulated, contrasting it with what Trump calls the “rigged” financial system.
Additionally, the WLF team says that the token will comply with SEC regulations, setting it apart from many cryptocurrencies that often avoid traditional regulatory oversight.
Trump announced earlier this month that the whitelist for the WLFI governance token sale was open. It’s available to accredited US investors and non-US individuals.
WLF Project Faces Scrutiny Over Trump’s Past Stance on Crypto
The WLF project has stirred controversy on several fronts. Trump’s previous criticism of cryptocurrencies, including calling Bitcoin a “scam,” raises questions about his current involvement, possibly seen as a strategic move to attract his supporters’ interest in financial innovations or for fundraising.
Additionally, the involvement of Trump’s relatives and close associates, many lacking significant business experience, fuels skepticism about the project’s legitimacy and leadership.
Political Innovation or Self-Serving Strategy?
Politically, this venture opens Trump to accusations of conflict of interest, especially if he influences regulatory decisions in favor of his business. There are also concerns it could be viewed as an effort to appeal to the growing financial power of the crypto community or to position himself as a leader in financial technology.
This initiative may appeal to voters who favor innovation or challenge the establishment. However, for others, it could reinforce perceptions that Trump is using his political position for personal gain. If the project faces difficulties or controversies after its launch, it could negatively impact his campaign, tying his political image to any failures or issues surrounding the venture.